In the world of entrepreneurship, few figures stand out as much as Marc Lore. Best known for cofounding Diapers.com, co-owning the Minnesota Timberwolves, and heading Walmart’s e-commerce division, Lore has built a formidable resume—one that’s now fueling his latest bet: a takeout and delivery startup called Wonder.
From Diapers to Dominance
Lore’s business journey began with Diapers.com, a pioneering e-commerce platform under the parent company Quidsi. The site offered busy parents a seamless online shopping experience for baby essentials—an innovation that transformed the way people bought household staples. Amazon’s eventual acquisition of Quidsi in 2011 showcased just how quickly Lore’s ideas could catch on.
Yet Diapers.com was only the start. Lore next founded Jet.com, another digital retail platform. His fresh approach to e-commerce—centered on dynamic pricing and membership incentives—won over consumers looking for alternatives to existing online giants. When Walmart acquired Jet.com in 2016, it provided Lore with an even bigger stage. As the retail titan’s Chief of U.S. E-commerce, he oversaw the rapid expansion of Walmart’s online business and cemented his reputation as a bold innovator.
A Courtside View
While many entrepreneurs in tech tend to stick to the digital realm, Lore ventured courtside by investing in the Minnesota Timberwolves—a move that surprised even some of his fans. Teaming up with former baseball superstar Alex Rodriguez, Lore took on the co-ownership of the NBA franchise in 2021. This shift highlighted not just his willingness to diversify investments, but also a growing passion for community-building—an aspect he believes sports can uniquely foster.
Wonder: Reinventing Takeout
Despite having success in e-commerce and professional sports, Lore hasn’t lost his appetite for new challenges. His latest venture, Wonder, aims to shake up takeout and delivery. The startup integrates technology, culinary expertise, and logistics to bring a next-level dining experience to people’s homes.
“Food delivery has always been about convenience,” Lore is known to say, “but we see an opportunity to make it about experience, too.” Wonder curates offerings from renowned chefs and restaurants, with an emphasis on freshness and food quality. Early adopters rave about the brand’s innovative approach—one that moves beyond the usual delivery model to give customers the sense of a top-tier restaurant meal right at home.
Betting on the Future
By combining his success in e-commerce with his love for consumer-focused innovation, Lore sees Wonder as more than just another service: it’s a proof of concept. If Diapers.com streamlined caregiving and Jet.com challenged online retail giants, Wonder has the chance to define a new era of food delivery.
Lore’s track record for turning audacious ideas into billion-dollar enterprises has garnered widespread attention from investors eager to see what he’ll do next. Although the food-delivery market is crowded, Lore’s reputation and expertise provide Wonder with a significant edge. The platform has already secured substantial funding, signaling that backers have confidence in Lore’s ability to revolutionize the industry.
The Next Chapter
At just over 50, Marc Lore has already accomplished what many entrepreneurs spend a lifetime trying to achieve. From an online baby-goods empire to a seat at the NBA owner’s table, his entrepreneurial ventures reveal a knack for identifying untapped opportunities and an uncanny ability to rally the right people behind them.
With Wonder now in the spotlight, Lore’s journey is far from over. If his history serves as any indicator, food delivery could be the next market to undergo a sweeping transformation. Whether he’s championing online retail, influencing professional sports, or rethinking how we dine at home, Marc Lore continues to remind us that the right blend of vision, tenacity, and innovation can truly change the game.